A platform for an old French vineyard, offering a webshop that preserves its heritage and shares its stories through the online experience.
This project outlines the full rebranding and digital product strategy for Datwine, a company with a rich, long-standing heritage in Southern France. The main challenge was finding the right balance between refreshing the brand’s image and reaching new customer demographics, while carefully maintaining the core identity that continues to connect strongly with its loyal, long-term customers.
Mobile first wireframing of Datwine
Ideation of the logo and result
The process kicked off with direct talks with key stakeholders, including Guillaume, to get a clear picture of Datwine’s history, market standing, and future goals.
The brand refresh aimed to thoughtfully update the image, maintaining its heritage while staying relevant in the market. This involved redesigning the logo and developing clear usage guidelines and variations to ensure consistency across all platforms.
Thorough research into Datwine’s core values and competitive landscape shaped the design direction, ensuring the brand’s history was seamlessly translated into a modern, engaging, and trustworthy user experience.
A sleek online store to broaden reach, simplify purchasing, and manage customer relationships.
A user-friendly app aimed at boosting customer engagement and offering easy access to key brand services.
The result was a polished brand identity and a scalable digital foundation, setting Datwine up for future growth while staying true to its lasting legacy.
Pages wireframing
Home page
product page
prototyping the mobile app on figma
visiualisation mobile
